AMD Awareness Week 14th -20th September 2015
THE SEARCH IS ON FOR IRELAND’S DEFINING MOMENTS
Competition launched as a part of 2015 AMD Awareness Campaign. Was it the birth of your first child, overcoming an obstacle or even a career change that defined your life? Irish public asked to recall a defining moment to raise awareness of common eye disease
Everybody has one – a moment big or small that changed your life for the better. As a part of Age-related Macular Degeneration (AMD) Awareness Week 2015, the people of Ireland are being asked to share their defining moment stories to bring attention to this very common eye disease, and encourage those most at risk to get tested and keep their eye health on the right path.
The Your Defining Moment campaign, supported by Fighting Blindness, NCBI – the national sight loss organisation, the Irish College of Ophthalmologists (ICO), the Association of Optometrists Ireland (AOI), and Novartis, is calling on the public to get involved by submitting their defining moment stories for possible inclusion in a booklet to be launched during AMD Awareness Week this September.
AMD is the leading cause of blindness in the over 50s, with 7,000 new cases diagnosed each year4. Almost 100,000 people in Ireland have AMD1-3 which can lead to sight loss affecting simple everyday tasks like reading. Symptoms of AMD include; blurred vision, wavy lines or a blind spot in the centre of the field of vision.
Fighting Blindness, NCBI, The ICO, AOI, and Novartis are calling on the Irish public to look after their eyesight and get tested for AMD. These organisations are also offering free testing for AMD in participating eye care providers nationwide and on the Novartis mobile testing unit, which will be visiting Dublin, Galway, Donegal, Limerick, Cork and Waterford during AMD Awareness Week in September.
The Your Defining Moment eye health awareness campaign aims to highlight the positive impact, and health defining potential, of testing for amd. Early diagnosis of AMD and appropriate treatment where necessary, can lead to a positive outcome for eye health.
The objective of the Your Defining Moment campaign is to encourage the public, particularly those over 50, to think about a time when they made a decision or a choice that lead to a positive outcome that they were not necessarily expecting, but which defined or had a very positive impact on their lives afterwards.
This defining moment could be that job a person took, the train they didn’t take, the decision to get married, the choice of house they bought…the list is endless!
How to Enter
To enter, write a short description of what you consider to be your defining moment and what the positive impact or outcome was (in 200 words or less).
or post to:
Closing date is August 28th.
Three winners, selected by a panel of judges, will receive an Amazon Kindle. These winning stories along with a selection of other chosen entries will be collated and reproduced in a specially developed campaign booklet, which will be launched at an event on September 14th to coincide with AMD awareness week 2015.
The booklet will also feature a selection of defining moments from some of Ireland’s best known personalities. The final booklet and winning stories will be available on www.AMD.ie on the 14th of September, where people can also access more information on AMD.
AMD Awareness Week encourages anyone who is worried about their eyesight to speak to a healthcare professional and get their eyes tested.
References:1. Akuffo KO, Nolan J, Stack J, Moran R, Feeney J, Kenny RA, Peto T, Dooley C, O’Halloran AM, Cronin H, and Beatty S. Prevalence of age-related macular degeneration in the Republic of Ireland. British Journal of Ophthalmology. 2015. (http://bjo.bmj.com/content/early/2015/02/23/bjophthalmol-2014-305768.short accessed: 14/07/2015)
2. Central Statistics Office: StatBank – CD202: Population by Age Last Birthday, At Each Year of Age, Sex and CensusYear (http://www.cso.ie/ accessed: 06/07/2015)
3. Central Statistics Office: StatBank – PEA01: Population Estimates (Persons in April) by Age Group, Sex and Year (http://www.cso.ie/ accessed: 06/07/2015)
4. The Cost of Sight Loss Report NCBI 2012
Adverse events can be reported via the HPRA. Reporting forms and information can be found at www.hpra.ie/homepage/about-us/report-an-issue/
AMD Awareness Week
September 14th to 20th 2015
Supported by Novartis in association with:
is supporting an awareness campaign on AMD